Millennial consumers are full of surprises, expert says

08/13/2014 | FoodNavigator

Millennial consumers are less loyal to traditional brands, tuned in to product trends and drawn to "natural, organic and clean ingredients," according Guiding Stars Licensing strategy consultant John Eldridge, who believes the millennial generation will continue to surprise the industry. "Some of that will have to do with their outlook, attitudes and values, some with information technology and the way it keeps evolving so rapidly," he said.

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