Programmatic is the glue between advertising and content

08/13/2014 | iMedia Connection

In an environment where advertisers want to be able to track the rate at which their online content engages and entertains, programmatic is key to ensuring that advertising appears in the right place at the right time, writes Oren Nauman, CEO of AnyClip Media. "While advertisers may be getting by with other business models, they will eventually have to adapt to the increasingly personalized landscape or be left in the dust," he writes.

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