Purch combines native ads with editorial reviews, sees click-thru bump

08/13/2014 | Adweek

Online science and technology publisher Purch has begun allowing advertisers to pay for pages containing editorial reviews about their products. The content is still unbiased, according to Purch editors, but the links within the pages are handpicked by the advertisers. Robust click-thru rates of 10% to 20% have been experienced on sponsored pages, according to Purch's Mike Kisseberth.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals