Purch combines native ads with editorial reviews, sees click-thru bump

08/13/2014 | Adweek

Online science and technology publisher Purch has begun allowing advertisers to pay for pages containing editorial reviews about their products. The content is still unbiased, according to Purch editors, but the links within the pages are handpicked by the advertisers. Robust click-thru rates of 10% to 20% have been experienced on sponsored pages, according to Purch's Mike Kisseberth.

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