VW's Shark Week game asks users to scroll for miles

08/13/2014 | Adweek

Volkswagen is turning its sponsorship of Discovery Channel's Shark Week into a side-scrolling ad that shows just how far its Golf TDI can drive on a tank of gas. The game asks users to see whether they can scroll for 567 miles, with those completing the task being entered to win $2,500 and be crowned King of Shark Week.

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