Harnessing Hispanics' spending power

08/14/2003 | Knowledge@Wharton

A growing number of companies are recognizing the importance of marketing to Hispanics, a demographic some estimate to have $580 billion in spending power. Goya Foods and Knorr, a unit of Unilever Bestfoods, are among the list of food manufacturers that have recognized the importance and loyalty of Hispanic consumers.

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