Google focuses on content partnerships

08/14/2006 | Wall Street Journal (free content), The

Google is increasingly forging deals with media companies to distribute content online and to place its trademark search engine across networks of sites, as is the case with Google's recent deal with MySpace.com. The company has recruited executives from the ranks of traditional media to help forge deals with the television, publishing, news and other industries.

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Wall Street Journal (free content), The

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