FTC eyes lead generation firms

08/14/2007 | Wall Street Journal, The

Online contests designed to reward consumers with prizes in exchange for personal information are drawing the attention of regulators at the Federal Trade Commission. As a result, share prices at lead generation companies are taking a hit. According to the IAB, lead generation revenue accounted for 8% of the total online advertising sector last year, taking in $1.3 billion.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide