Why ad, media types are flocking to Facebook

08/14/2007 | Advertising Age (tiered subscription model)

Facebook has become the summer's prime virtual hangout for ad and media powerbrokers and wannabes alike who think they're too old for MySpace but don't want to miss the social Net trend completely. "It bridges the gap between business-business and business-social and allows us to bring in insiders so it's not just us talking to ourselves," said Eric Bader, SVP at Publicis Groupe's MediaVest.

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