Ads becoming larger part of mobile-phone experience

08/14/2008 | Cellular-News.com (U.K.)

Among people using cell phones, 51% in Britain and 37% in the U.S. say they've received ads on their mobile handsets, according to a new report commissioned by U.S. mobile social Web site Limbo, and GfK Technology. That, says Limbo CEO Jonathon Linner, means "we're seeing an increase in consumer awareness of a variety of mobile advertising campaigns, from text message to interactive games to mobile Internet banner advertisements."

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