Bootstrapping: Self-financing works for some start-ups

08/14/2008

Not finding the venture capital you need? Bootstrapping a start-up -- funding it yourself, maybe maxing out the credit card -- has worked for Craigslist, software firm AdventNet and online dating site PlentyofFish Media. The founder of HotOrNot.com tells how he bootstrapped his way to a sale of an estimated $20 million. Wall Street Journal/Venture Wire

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