Sears heads to New York's Fashion Week

08/14/2008 | Reuters

Sears has been attempting to revamp its image and hopes an exhibit at New York's Fashion Week in September will help shift consumer thinking. The retailer will highlight its traditional brands, such as Kenmore appliances, as well as an apparel line by rapper LL Cool J and other new brands. Sears will host an exclusive kickoff party for fashion executives and other guests.

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