Facebook seeing the money in targeted ads

08/14/2009 | MediaPost Communications

Facebook, backed by reams of data detailing time spent on the social network by its users, is trying to position itself to marketers as a go-to site for contextually targeted ads, according to Tim Kendall, its director of monetization. The social network's new real-time search feature also has potential as a revenue source, but Facebook has not started selling search terms, this article says.

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