New "Breakaway Brands" list has Apple as No. 1

08/14/2009 | Brandweek

Apple, based on the continuing success of its iPod and iPhone, tops the list of "Breakaway Brands," a new ranking developed by Landor Associates. Google ranked second and Haagen Dazs placed third on the list, which is based on data from the past three years from Young & Rubicam Brands' Brand Asset Valuator.

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