4 steps to finding the right ad agency for your business

08/14/2011 | Inc. online (free registration)

Before starting the search for an advertising agency, consider your business' needs, Drew Gannon writes. Next, create a request for proposals that details your company and its advertising goals. Finally, search for agencies and meet with the most promising candidates to learn more about them. "There are dozens of criteria with which narrow the agency field, but perhaps the most fundamental choices revolves around whether a small or large agency fits the needs of your company best," Gannon writes.

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