Android ad support grows; iPhone widens hardware lead

08/14/2011 | · All Things D

Millennial Media's latest report on mobile ad impressions featured good news for iPhone and Android backers. The Apple handset remains by far the largest smartphone target for advertisers, with a 30.8% share of the market in June, compared with 14.9% for former industry leader Samsung. On the software side, Android has displayed the largest growth and accounted for 53% of ad impressions in the second quarter.

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