AR is moving QR to the sidelines

08/14/2012 | Mobile Marketer

Augmented-reality features are gradually taking the place of QR codes, with big gains over the past year and wider adoption so far in Europe than in the U.S. The experiences made possible allow brands to engage consumers more meaningfully. "Brands and agencies will increasingly use augmented reality platforms to create deeper engagements with consumers that go beyond a 'like' or comment on Facebook and instead create a call-to-action that allows users to interact with their products and characters in a more personal way," said Vivian Rosenthal, founder of GoldRun.

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