Analysis: Targeting groups instead of individuals may allay mobile privacy concerns

08/14/2013 | Advertising Age (tiered subscription model)

As consumers push for greater digital privacy protections in the wake of the National Security Agency surveillance scandal, the advertising industry needs to use mobile data to find target audiences rather than target individuals, writes Vistar Media co-founder Jeremy Ozen. "Given the intensely personal nature of the smart phone, campaigns leveraging mobile data have to target clusters instead of individuals. For example, mobile data could be used to target women with children by placing content in malls or gyms that over-index in this audience," Ozen writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY