AriZona promotes launch of Shaq Soda with nationwide treasure hunt

08/14/2013 | Convenience Store News

Five golden cans of AriZona Beverages' new Soda Shaq line featuring basketball player Shaquille O'Neal will be hidden in five 7-Eleven convenience stores across the country as part of an effort to generate buzz for the launch of the cream sodas. The social media feeds of AriZona and O'Neal will provide clues to the locations of the cans. Prizes include roundtrip airfare for a meet-and-greet with O'Neal.

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