Boomers driving tourism demand, expert says

08/14/2013 | Travel Weekly

A sizable population of baby boomers with a thirst for adventure and money to make it happen present a terrific business opportunity for travel agents and the travel industry, Ken Dychtwald, president and CEO of Age Wave, said during the Travel Weekly conference. Catering to this group also provides openings into multigenerational travel, as many boomers seek to share their travel experiences with their family, Dychtwald said.

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