CNN readying massive website redesign with responsive features, ads

08/14/2013 | Adweek · Advertising Age (tiered subscription model)

CNN is overhauling its website with a responsive design interface to create a more consistent experience for the 40% of visitors who access the site through a mobile device. The redesign will include new native and responsive advertisement formats aimed at boosting revenue. The public beta debuts in September, and the full site is slated to go live worldwide in November. "I fervently believe that mobile is our future, or a huge part of our future, and what I've challenged not just this team but our ad sales team to do is make the transition that much easier," said CNN President Jeff Zucker.

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Adweek · Advertising Age (tiered subscription model)

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