E-mail marketing is surviving the Gmail makeover, experts say

08/14/2013 | Advertising Age (tiered subscription model)

Gmail's new inbox tab specifically for promotions has not been an earth-shattering event for e-mail marketing, according to marketers interviewed by Ad Age. Epsilon has seen a minimal decline in open rates, but conversation and click-to-open rates are "staying steady," said Shannon Aronson, vice president of customer experience design. One positive change noted by Return Path is that the rate of e-mail marketing reaching an inbox instead of a spam folder has improved.

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