Hooters turns to social media for brand building

08/14/2013 | MediaPost Communications

The crux of Hooters' "Step Into Awesome" rebranding campaign from Skiver Advertising is social promotion asking users to share experiences on Facebook, Twitter, Instagram and elsewhere. Hooters had added its #StepIntoAwesome hashtag to all of its marketing and had more than 10,000 user-posted photos with that hashtag in the first 30 days of the campaign. Hooters even added a "Miss Social" category to its swimsuit pageant for the contestant with the most social activity.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX