How to bring social media into the C-suite

08/14/2013

Getting top-level buy-in is a key step toward developing an effective and lasting social media strategy, Jasmine Sandler writes. "Social media marketing is more than a full-time job for one person," Sandler writes. "... It requires buy-in on messaging, content, measurement, and goal setting across the marketing, sales, and C-suite teams."

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