How to define your business concept

08/14/2013 | SCORE Small Business Success Blog

Every company should develop a business concept statement, which is a short document that explains just what you intend to do, writes Bryan Janeczko, founder of Wicked Start. This document should include explanations of the nature of your product, the market opportunity you have identified and what sets your company apart from the competition. "Even something as simple as more attractive packaging could make the difference for many consumers," he writes.

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