Kernel Season's has reached the No. 1 spot in America's popcorn-seasoning market, but it is giving its marketing and product packaging a makeover in hopes of continuing sales growth. The brand will use the tag "Shake Up Your Flavor" and is making its package colors more vibrant and its typeface larger. Advertising will come from Boston's Amp Agency and will feature a social media push and digital ads.
Kernel Season's shakes up its winning design
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