Macy's pledges more marketing after reporting reduced sales

Macy's will increase its marketing budget in the second half of the year in response to second-quarter sales dropping 0.8% and a reduced earnings forecast for the year. "Our performance in the period, in part, reflects consumers' continuing uncertainty about spending on discretionary items in the current economic environment. After a cool spring, we have taken appropriate markdowns and customers are responding favorably," said Chairman and CEO Terry J. Lundgren.

View Full Article in:

Wall Street Journal (tiered subscription model), The · MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA