Content marketing company OneSpot is adding what it calls a Content Sequencing Engine for delivering better performance and tracking to marketers, writes Tom Cheredar. The ad-tech firm's new system lets clients track Web pages with predetermined marketing goals. "OneSpot then uses information about who's clicking those ads and how many steps it takes for them to complete a goal to determine which ads you see," Cheredar writes. OneSpot says campaigns should be increasingly efficient at producing the desired result.
OneSpot's Content Sequencing Engine learns efficient approach