Stater Bros. sees sales growth with low-price strategy

Stater Bros. Markets' net income increased 36.8% and sales rose 2% in its fiscal third quarter compared with the previous fiscal Q3, as the company continued a marketing strategy to offer lower prices. "We have maintained this strategy over the past several years, and we continue to see the positive impact on our sales growth. ... We have sacrificed gross margin in the current-year periods in order to continue to hold our low prices," Chairman, President and CEO Jack Brown said.

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