Survey: B2B marketers to invest more in social, less in print and TV

08/14/2013 | eMarketer

Nearly half of business-to-business marketers plan to spend more on search engine and mobile ads, with nearly as many expecting to boost spending on e-newsletters and sponsored white papers, according to a study from American Business Media. About a third expect to decrease their spending on print advertising, and 18% plan decreases in TV and out-of-home ads. Overall, 45% of respondents expect their budget to increase somewhat in the next 12 months.

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