USA Today's new sports site quickly wins mobile audience

08/14/2013 | Mobile Marketer

It's primarily a mobile audience for USA Today Sports' new site, For The Win, only 100 days since its launch, with nearly half the traffic from smartphones alone. "The entire site was built with the storytelling itself around two ideas: social distribution and the way that people find, discover and share content and mobile consumption as the way that people are getting news and following sports," said Jamie Mottram, vice president of content development at USA Today Sports.

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