WeChat boosts marketing to push global activity

08/14/2013 | TheNextWeb.com

WeChat's monthly active users have grown 176.8% year over year to 235.8 million, making the Chinese messaging application a growing competitor to WhatsApp, which recently reached the 300 million user mark, Kaylene Hong writes. WeChat owner Tencent has been heavily marketing the app and acknowledges that second-quarter net profits were down despite the growth in users due to promotional costs.

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