Why B2B content marketing requires a team of experts

08/14/2013 | Content Marketing Institute

The content-marking process from concept through distribution is more complex than it first appears, Brad Shorr writes in this article, which gives an overview of "content marketing roles and skills." The "guiding light" for B2B content-marketing team members should be quality, and likely involves a mix of in-house and outsourced efforts because all content marketing must look professionally crafted, Shorr writes.

View Full Article in:

Content Marketing Institute

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA