Why B2B content marketing requires a team of experts

08/14/2013 | Content Marketing Institute

The content-marking process from concept through distribution is more complex than it first appears, Brad Shorr writes in this article, which gives an overview of "content marketing roles and skills." The "guiding light" for B2B content-marketing team members should be quality, and likely involves a mix of in-house and outsourced efforts because all content marketing must look professionally crafted, Shorr writes.

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