Wrigley promotes sugar-free gum in oral health initiative

08/14/2013 | ConfectioneryNews.com (France)

Wrigley, a subsidiary of confectionery giant Mars, has joined Europe's Platform for Better Oral Health, urging Europeans to consider chewing sugar-free gum as part of their oral health care routine. "It has been scientifically recognized that chewing sugar-free gum for 20 minutes after eating and drinking stimulates the flow of saliva which washes away food debris, helping to neutralize damaging plaque acids and remineralize tooth enamel," wrote Alex Dalgleish, a senior company public affairs employee.

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ConfectioneryNews.com (France)

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