How to notice and recover from B2B lead-gen errors

08/14/2014 | CustomerThink

Lead-generation efforts may often fall short, but there are warning signs that can help marketers turn mishaps into valuable lessons, writes Louis Foong. Among the major warning signs: Using strategies that aren't mapped to the buyer's journey, a lack of lead scoring in the overall demand-generation strategy and an over-reliance on tools that require specialists or data scientists to provide meaningful analysis.

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