MMA's Greg Stuart highlights the ways mobile is vital to marketing

08/14/2014 | ClickZ

With smartphones at 30% market penetration worldwide and 50% in the U.S., mobile is more important than many realize, the MMA's Greg Stuart said in a keynote at ClickZ Live in San Francisco. Stuart elaborated in a presentation that focused on how mobile is changing consumers' lives and enhancing marketers' ability to reach, target and engage consumers like no other platform.

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