People StyleWatch quiz bakes ads into editorial

People StyleWatch published its biggest September issue ever with help from its "Meet Your Celeb Style Twin" quiz, which recommended fashion and beauty products. About three-quarters of the products were from the magazine's brand advertisers, while the remaining were selected by editors. "Advertisers continue to want to be seamlessly integrated into editorial and this does this for them," said Stephanie Sladkus, People StyleWatch's publisher.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX