People StyleWatch quiz bakes ads into editorial

People StyleWatch published its biggest September issue ever with help from its "Meet Your Celeb Style Twin" quiz, which recommended fashion and beauty products. About three-quarters of the products were from the magazine's brand advertisers, while the remaining were selected by editors. "Advertisers continue to want to be seamlessly integrated into editorial and this does this for them," said Stephanie Sladkus, People StyleWatch's publisher.

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