"Shark Week" promotions are popular but not always understood

Brands including Lush, Dunkin' Donuts, Nissan and Volkswagen have been using Twitter to share shark-themed images and messages during Discovery Channel's "Shark Week." However, some consumers fail to see the relevance of brands tying themselves to the programming stunt.

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Advertising Age (free access for SmartBrief readers) · Adweek

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