It's so trendy, being green

08/15/2005 | USA Today

No matter what's for sale -- automobiles, discounted consumer goods, bottled water or major appliances -- marketers are finding that an eco-friendly pitch makes consumers sit up and take notice. One General Electric ad, featuring an dancing elephant, scored a favorability rating more than double the average in USA TODAY's Ad Track survey.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA