Sara Lee seeks category leadership in restructuring

08/15/2005 | Financial Times (tiered subscription model)

Sara Lee CEO Brenda Barnes outlines the company's strategy for building the value of its brands, particularly in the food sector, as it pares down its portfolio of widely ranging businesses by 40% over the next five years. The company's food and beverage unit chief executive, C.J. Fraleigh, says the best opportunities lie in certain food categories such as breads and packaged meats where there is "tremendous opportunity to take category leadership."

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