Ads and ad parodies coexist online

08/15/2006 | NYTimes.com

Commercial spots posted by ad agencies are finding a home on YouTube and other online video sites, alongside ads created by product enthusiasts, even satirical spots or ad parodies. Matt Lindley, an executive creative director for Arnold Worldwide, said he considers it "the highest form of flattery to show up on YouTube," but other advertising creatives are concerned the brands they work for could be hijacked online.

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