Stop & Shop, Giant partner with Nickelodeon, PBH

08/15/2006 | Progressive Grocer

Ahold's Stop & Shop and Giant-Landover are promoting children's health through a partnership with Nickelodeon and the Produce for Better Health Foundation that will establish in-store "Kids' Corner" programs offering activity sheets that feature familiar cartoon characters. "Experience shows us that reaching out to children with fun activities and messages featuring their favorite entertainment characters is a great way to encourage them to eat more fruits and vegetables," a PBH executive said.

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