Grocers shift strategies to lure shoppers back from discounters

08/15/2008 | Bloomberg Businessweek

Major U.S. supermarket chains are offering more low-cost meals, lowering the price on staples and mulling other strategies to stem a trend toward discount food shopping. At least one-fifth of shoppers reported turning to discounters for food and household essentials during the economic downturn, according to research.

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