Heineken continues relationship with "Bond"

08/15/2008 | Brandweek

Heineken International has selected the latest "Bond girl" -- Olga Kurylenko of the forthcoming James Bond flick -- to star in a multiplatform global campaign. The effort from TBWA, Amsterdam, is similar to a Heineken spot from 2006 featuring Eva Green from "Casino Royale," and will use actual sets and scenes from the new Bond film, whose international debut is Oct. 31 in London.

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