Out-of-home ads on the rise

08/15/2008 | NYTimes.com

Marketers are increasingly spending on out-of-home and place-based advertising to reach consumers in such locations as airports, offices, malls, schools and health clubs. "In 36 years in advertising, for the first time I can look people in the eye and guarantee every consumer will be exposed to the message, because you can't miss it," said Rick Sirvaitis, president of New York-based StoreBoard Media.

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