PepsiCo, 7-Eleven get in on Madden huddle

08/15/2008 | MediaPost Communications

Pepsi-Cola and 7-Eleven are partnering with EA Sports, the maker of the popular Madden NFL football game, for the launch of the 20th anniversary edition of the game. Pepsi is offering a limited-edition Gatorade Slurpee flavor and tying in its promotions for Pepsi Lemon, both in stores and online.

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