Moe's to boost local-store marketing

08/15/2010 | FastCasual.com

Moe's Southwest Grill is investing $250,000 to boost local-store marketing efforts in nine key markets, in partnership with Street Fighter Marketing. The program aims to tailor marketing efforts to each market and to the personality and style of the individual general managers, the company says. "Local-store marketing has always been a part of what we do and we have always provided a kit to our franchise partners, but not many of our franchisees are comfortable leaving their four walls," said President Paul Damico.

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