Demand in Europe's midscale hotel segment outpaces supply growth

08/15/2011 | HotelNewsNow.com

The demand growth for midscale hotels has outpaced the supply growth, according to STR. Olivier Derycke, vice president of international operations for Louvre Hotel Group, notes that midscale hotels can weather an economic downturn. "For midscale brands, when the global economy is in recession, the local economy can partly replace some of the business lost," Derycke says.

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