Study finds Bing searches more effective than Google

08/15/2011 | PC Magazine

Bing and Bing-powered Yahoo! searches produce more user clicks to another website than Google searches, according to a study by Experian Hitwise. Yahoo! and Bing each yielded about 80% success rates, while Google's comparable figure was about 67%. "The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding relevant information," Hitwise said.

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