Why content should come before social media

08/15/2011 | Convince & Convert

Brands need to strike a balance between search-, social- and content-based marketing strategies, but your content needs to bigger than your brand if it's going to catch on, Arnie Kuenn says. It's tempting simply to dive in and start engaging people, but social strategies are ultimately more effective when your company has a backlog of top-notch content that users can relate to, Kuenn argues.

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