Mobile campaign offers limited-time discount at Hobby Lobby

08/15/2012 |

A coupon that can be redeemed in-store for one week only is on tap from Hobby Lobby via mobile ads running on news sites. Tapping the ad takes consumers to the discount offer, as well as the retailer's mobile site, a store locator and the option to sign up for e-mail newsletters and weekly deals. "While the mobile site is good on its own, the mobile advertising portion has proven to be effective," said Scott Harris, Hobby Lobby's advertising manager.

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